Real estate is a rapidly changing field as it relies heavily on the power of the current market. In terms of its alacrity, it has similarities to Instagram. Combining these two forces together creates a powerful and modern way of bringing information about current houses to the marketplace, but it only works if the tool is used correctly.
1. Use your actual photographs.
While you may find a lovely stock photo that would look great with your logo, that doesn’t provide a realistic representation of whom you are to interested parties. Instead, make sure that your Instagram account has only material that you have actually captured for your business. Not only are these images more authentic, but they offer tribute to the community as well.
2. Link your accounts.
Instagram is a place where people go to check out images, but if they are browsing real estate, chances are that they want to know more about the house and your company. Instead of allowing their search to end on your Instagram site, make sure that it is linked up to other social media accounts too. Facebook, for example, is particularly useful because individuals can gain a more comprehensive sense of whom you are and what you have to offer.
3. Dig deeper.
You don’t need to simply show pictures of the houses that you’re listing on your Instagram account. Instead, you can create a video that shows factual information about a particular neighborhood, or you can offer an introductory video about your services. Many people are intimidated by dealing with real estate, and you can help to make the process less obfuscated for them immediately.
4. Employ the photo map feature.
When it comes to an industry that is so heavily based on locales, failure to use the photo map feature may be the downfall of your practice. Of course, people want to know where particular properties are located, but it is more than that. You can display your knowledge of and familiarity with a particular area by using this feature, which helps people to trust that you are a source of expertise on this matter.
Instagram is a valuable tool because it provides a visual source of information, and people generally want to know what houses look like before they visit them. However, you can do so much more than just show pictures of properties through this venue.
Roman Temkin is a real estate developer and an entrepreneur from NYC.