Elon Musk Makes a Big Announcement About Mars Mission

Sometime in the years between the close of the shuttle program and the modern transition to private spaceflight, the Space Race took on a new, specific goal. Mars. Getting to the Red Planet—first, and, preferably, only—became the ultimate goal in this era of exploration. Continue reading Elon Musk Makes a Big Announcement About Mars Mission

Volkswagen Attempts to Overcome Scandal with Pay Raises

After months of taking a beating in the media thanks to the emissions scandal, Volkswagen was in desperate need of some positive press to hit the news cycle. And they might have just struck gold.

If there’s one way to cut through a series of negative cycles, it’s to cut through them by announcing that is giving out pay raises to workers. Continue reading Volkswagen Attempts to Overcome Scandal with Pay Raises

Samsung Shifts to Leaner Model

Early this year, the world’s largest smartphone maker admitted a problem. Samsung is hurting. Profits are down, stagnant and beginning to fall. Sure, the entire world handset market is starting to see pockets of over-saturation cutting into market share, but, where Apple has a major customer loyalty upside, Samsung customers are being pulled away by Chinese-made bargain brands, especially in China and even at home in Korea.

Continue reading Samsung Shifts to Leaner Model

Welcome to Walmart Once Again

Walmart just made a major announcement. Apparently, the company has decided to move more employees from the back of the store to the front. The reason, they want to task these employees with greeting customers and answering questions. A Walmart greeter? Imagine that, what a cutting edge concept. Yes, once again, customer service is a consideration with America’s largest retailer.

Continue reading Welcome to Walmart Once Again

North Carolina Refuses to Bow to Big Business

After a recent law banning transgender individuals from opposite sex bathrooms was passed in North Carolina, the entire country decided to weigh in, including many major brands with big presences in the state. One of the most prominent was PayPal, who canceled plans to open a new operations center in the city of Charlotte. Now hundreds of workers don’t have jobs, and everyone is pointing fingers and assigning blame. Continue reading North Carolina Refuses to Bow to Big Business

Taco Bell Makes Strategic Decision to Fire Drunk Brand Manager

Building a recognizable brand that attracts customers requires a lot of investment. Companies spend millions each year on efforts to bring their brands to the forefront. Almost every company strives to create brands that become household names, because they want their brands to become well known. Even so, the old cliché that all publicity is good publicity does not hold true for building brands. Popularity is favorable, but notoriety can damage a brand that took decades to build, in just a few seconds.

Continue reading Taco Bell Makes Strategic Decision to Fire Drunk Brand Manager