We’ve all been there. You think you are doing all you can for your clients, but nothing is happening. You can’t seem to get long lasting clients. You wonder if the marketing campaign that you worked slaved over and planned hit its target audience. There are some common sense ways to show your clients that you value their business. The very first thing you need to do is to analyze what is working and what isn’t working in your clients’ campaign. After you analyzed this, you need to target the problem areas. There are several common sense ways to break down these problem areas and address them properly. For some PR and marketing professionals it may mean “going back to school” and getting more education to resolve issues. The important thing to note is that your client needs to know that you are keeping your promises.
To do this effectively you must:
1. Listen to Your Client
Listening skills are tantamount to meeting and addressing clients’ needs. It also helps you gauge whether or not your marketing campaign is hitting the clients’ target audience. Marketing campaigns that don’t meet clients’ expectations often leave a bad taste in their mouths. Having good listening skills however show clients that you care about them and solidify relationships.
2. Address the Clients’ Needs
You should have a good detailed plan that you can go over with your client to address their needs. Show your client that you are willing to address those needs by stating how you will address them and specific areas where you can help them. Clients need to know there is some action being taken to address needs. Ignoring your client or promising something you can’t deliver won’t win your clients’ loyalty.
3. Keep Your Promises
If you say that you can do something for the client and you have the evidence to prove it, you better do it. For instance, if your PR and marketing agency promises to help clients grow their business then you need to show them. If you can’t, then you need to be honest and let your client know.
4. Communicate on a Regular basis
It doesn’t make much sense to only communicate when something goes wrong on the campaign. Your client needs to know how things are going with their marketing campaign on a regular basis. They need to know that you are just as concerned with their campaign as you are with your agency’s other client campaigns.
5. State Objective Clearly
It can be very confusing if you don’t know from the very beginning what objectives you need to meet with the clients’ marketing campaign. You can easily partner with your client when they are informed of the objectives and can note the outcomes of the marketing campaign. This includes the type of marketing strategy you will utilize during the campaign as well as any milestones you expect to reach during the campaign.
6. Be Honest with Your Client
Honesty is always the best policy. You retain loyal clients by being honest about what you can and can’t do for them. Most clients respect that honesty. Brand managers especially benefit from being honest about what their products can and can’t do for their customers. It does take diligence and determination to ensure that the messages your agency is broadcasting for your client is viable and on-target.
The most important common sense way to show your clients love is to never compromise the quality of your work for any reason.
Roman Temkin is a real estate developer from NYC.