According to surveys, the average web user spends less than seven seconds on any given website. This means you have less than seven seconds to send a first impression and make it stick.
Branding is the key to attracting users and keeping them interested. If you build yourself a brand, you’ll legitimize your interests and establish yourself in your industry instead of being simply another URL among many.
But how should you get started with building a personal brand? What tips and tricks should you know in advance? Here are just a few things to keep in mind as you get to work.
Know Your Demographic
Who are you trying to reach with your digital presence? Don’t say “anyone” or “everyone.” You’ll want to target a very specific demographic when you’re first getting your brand off the ground. You can always widen your net at a later date once you’re more established and successful.
Embrace Social Media
Social media has proven that it isn’t going away, so if you’re still dragging your feet about joining the Facebook revolution, it’s time to grit your teeth and get it done. Just make sure that you’re signing up on the right sites for your demographic. There’s no use cross-posting all your content to a thousand social media networks if your target audience only congregates on one.
Search engine optimization (SEO) is a way of directing traffic to your website with a specific set of advertising and branding strategies. In addition to increasing your visibility on search engines, it can also be used for PR maintenance if you want to bury negative press or promote good news.
Remember, you have less than seven seconds to make an impression. If a user clicks your website and sees something that they’ve already seen dozens of times before, you could lose readership, revenue and relevance. Make sure your brand has plenty of personalization. Be the only one in the world with that kind of logo or trademark.
Improve Your Content
There’s a saying in the digital marketing business: Content is king. Content is what drives people to your website and makes them stick around. It’s what encourages users to reblog and retweet you time and time again. If you fail to recognize the importance of high-quality digital content, you’re going to lose opportunities to people who do.
These are just a few tips for building your brand. Whether you’re starting a business or just looking to establish yourself as someone to watch in your field, branding is the key to making a splash in the wide waters of the web.
Roman Temkin is a real estate developer from NYC who has a background in entrepreneurship.